Privacy Policy

Last Updated: 31st January 2025

1. Welcome to Now Often Always

At Now Often Always (NOA), we are on a mission to empower women to make confident, informed wellness decisions through personalised, science-backed guidance. We help you take the guesswork out of supplements and nutrition so you can feel your best.

To provide you with the highest level of personalised care, we ask for some personal and sensitive health information. We take our responsibility to safeguard this data seriously. Your privacy matters to us, and we are committed to protecting it.

We comply with the UK Data Protection Act 2018, the Privacy and Electronic Communications Directive 2002/58/EC (as amended), and all relevant privacy laws. This policy explains how we use your data and ensures that you stay in control of your information. If you don’t agree with any part of this policy, we ask that you do not use our services. We may update this policy from time to time, and we’ll notify you if we make any material changes.

This policy applies to our services, including our Empower You Plan, and governs data collected through our website.

2. Who We Are

Now Often Always Limited ("NOA," "we," "us") is registered in England and Wales (Company No. 15656006), with our registered office at First Floor, 28 Arcadia Avenue, London, England, N3 2FG.

This policy applies to anyone using NOA’s services, including the Empower You Plan, or visiting our website.

If you have any questions about how we handle your data, contact our Data Protection Officer at info@nowoftenalways.com.

3. The Information We Collect

To provide personalised health insights and recommendations, we collect the following types of information:

Personal Details

When you register, we collect basic information such as:

  • Name

  • Date of birth

  • Phone number

  • Email address

 

Health & Medical Information

When you take our Online Health Assessment or participate in the Empower You Plan, we collect information including:

  • General health and lifestyle details

  • Symptoms, treatments, and medications

  • Diet, supplement, and exercise habits

  • Menstrual cycle and reproductive history

  • Blood test results from our partner laboratories

Financial Information

If you purchase services through our website, your payment is processed securely by a third-party provider. We do not store your payment details.

4. How We Use Your Data

We use your personal data to:

  • Provide you with personalised wellness recommendations

  • Process payments for our services

  • Arrange and analyse blood test results in collaboration with accredited partner laboratories

  • Schedule consultations with NOA Nutritionists

  • Offer follow-up coaching and personalised health guidance

  • Improve our services and website experience

  • Send important updates and marketing messages (you can opt out anytime)

We never sell your data.

By signing up for the Empower You Plan and submitting a blood sample to our partner lab, you provide informed consent for NOA and the lab to process your health data for testing and personalised recommendations. You can withdraw consent at any time by emailing info@nowoftenalways.com.

5. Sharing Your Data

We only share your data with trusted third-party service providers who help us deliver our services, including:

  • Accredited laboratories for blood sample testing

  • Payment processors to handle transactions securely

  • Technology providers to help operate our website and services

We ensure these partners comply with strict data security and confidentiality standards.

If you engage directly with our partner labs, they will process your data according to their own privacy policies. We encourage you to review them:

We may also disclose data if required by law, to assert legal rights, prevent fraud, or ensure safety.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request corrections or deletions of your data

  • Restrict or object to certain types of data processing

  • Withdraw consent for data processing (where applicable)

  • Request your data in a portable format

To exercise your rights, contact info@nowoftenalways.com.

If you have concerns about how we process your data, you can also contact the Information Commissioner’s Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113

7. Data Storage & Security

We store your data on secure, encrypted servers within the UK and EU.

  • Health data is retained for up to 120 days from the date you sign up for the Empower You Plan.

  • Payment details are processed securely by a third party and not stored by NOA.

  • Your blood samples are destroyed within 7 days by our partner laboratories.

8. Cookies & Tracking Technologies

Our website uses cookies to enhance your experience. These include:

  • Essential Cookies – Necessary for site functionality

  • Marketing Cookies – Help us tailor ads and promotions

  • Analytics Cookies – Improve site usability and services

You can adjust your cookie settings through your browser. For more details, visit www.aboutcookies.org.

9. Updates to This Policy

We may update this policy periodically. If we make material changes, we will notify you. Continuing to use our services after updates means you accept the revised policy.

10. Contact Us

If you have any questions, we’re here to help.

📧Email: info@nowoftenalways.com
📍 Registered Office: First Floor, 28 Arcadia Avenue, London, England, N3 2FG

Thank you for trusting NOA.